Irontrax is a national equipment valuation, sales, and advisory firm specializing in machinery and equipment appraisals, liquidations, auctions, residual analysis, and asset disposition services. Founded by Joe Santora, ASA, Irontrax serves many of the nation’s leading financial institutions, lenders, corporations, and professional advisors across industries including construction, transportation, mining, asphalt and concrete, manufacturing, agriculture, food and beverage, energy, plastics, and more.
Our team brings deep hands-on equipment knowledge, valuation expertise, and real-world disposition experience to every engagement. We pride ourselves on delivering accurate, well-supported work with strong communication, responsiveness, and a customer-first approach. Irontrax is a fast-moving, collaborative company that values professionalism, accountability, continuous improvement, and practical industry expertise.